WISE Women Succeeding in Entrepreneurship in 2014 and 2015

WISE Women Succeeding in Entrepreneurship in 2014 and 2015

At the WISE Women’s Business Center, we witnessed so many women succeeding in entrepreneurship in 2014! More than 113 of you entered our doors to grow and start your businesses and when totaled, your gross revenues exceeded $5.5 million! Bravo, Ladies!

As the last few 2014 minutes wind down, I have so many people to thank for the success of the WISE Women’s Business Center. I am so grateful for our grant from the U.S. Small Business Administration, our source of funding and support (thanks to Cathy and Rachael, and all!). Thanks to the Whitman School of Management at Syracuse University, the Falcone Center for Entrepreneurship (especially to Terry Brown, Lindsay, Christine, and Susan) which acts as our sponsor and our inspiration to always raise our bar of greatness.  On the front lines, our powerhouse staff at the WISE Women’s Business Center! I am so very humbled by their work! They pushed through for you with an enormous effort this year. Please help me applaud: Alex Waterbury, Maria Wiklund, and Roseanne Olszewski women who have stepped up each day behind the scenes and in the spotlight, to assist WISE in presenting great programming, classes and workshops and outstanding one-on-one counseling. I also thank Jim McEntire and DeBorah Little for the truly extra efforts as they presented their hours of inspired specialized training.

Add to that, a truly remarkable team making a difference for you — our WISE Advisory Board. These professional, incredibly busy high achievers have banded together to lead, collaborate, and, inspire our Center this year. They have generated new ideas, made new strategic connections, and most of all, raised funding to help the WISE Women’s Business Center grow! I am very grateful for their efforts!

Now what about YOU reading this long list of thanks? How can we make 2015 your most successful year ever? How can we help you “shoot for the moon”? We are here to assist you grow the business you already possess or begin the one you have always dreamed of with our new counseling model and new powerhouse programming  – none the least of which will be WISE Symposium 2015 at the Carrier Dome!

I am proud to be associated with all of you, women entrepreneurs! For 2015, I want to know how you are doing. I want to know where you want to be. We are here to lift you up and get you on track! Let’s make your 2015, your best! By doing that, you help the WISE Women’s Business Center Team achieve its best year, too! As a forever entrepreneur and director of the WISE Women’s Business Center, what are my goals? To see our numbers grow and your self-confidence put you on the path to greatness! Let’s get there together! Cheers!!!



Posted in entrepreneurship, grants, happiness, innovation, Leadership, networking, new ventures, opportunities, small business, success, women in business | Tagged , , , , , , , , , , , | Leave a comment

Building a Diverse Workplace

Working in a startup or growing venture can be stressful, time consuming and creatively exhausting. Building a team of employees who are diverse and who can complement your existing strengths and talents can only help to improve your operation. While it may seem easy to hire those like you (people with a similar age, education, etc.) it’s more effective to grow the diversity in your workplace and hire those who are different from you. This can encourage new ideas and inspire new ways to accomplish your company’s goals.

PeopleWalkingA writer at Women 2.0, author and diversity expert Donna Ruffin explores what diversity means and how increasing your company’s diversity can help its growth.

Set Goals & Educate Your Employees: Start with the end in mind—have set goals and communication those goals with the entire team. Ask current employees for ideas and feedback about seeking diversity, whether through hiring or training initiatives.

Recruit a Diverse Staff: It can be difficult to find a diverse group of candidates when posting a new job. You may want to try posting the position through various local mediums and through different job-posting organizations as to encourage a diverse population of applicants to select for the interview round.

Training Your Team: There are a variety of online diversity training programs, covering topics from workplace harassment to conflict resolution. Be sure that your team is familiar with these issues so that they can be avoided, as a diverse team can help improve your company’s problem solving capability and lead to an increase in ideas and creativity.

Partnering Diverse Talents: When forming teams, keep diversity in mind and create groups that have a variety of individuals from various age groups, ethnicities, gender and even different departments within the company. Have a diverse group of individuals coming together in a team setting can lead to new and unique ideas.

Mentorship is Important: Try pairing up younger staff members with older employees—yielding benefits from both parties. For example, older staff tend to be a bit more knowledgeable about the industry and younger staff members’ strengths can be to share their knowledge of new technologies related to the industry.

How does your company build a diverse staff? Share some of the ways that you find effective in bringing a diverse group of people together in your business.

For more information on this topic, please visit: http://www.inc.com/donna-ruffin/how-to-increase-diversity-at-your-startup.html

Thanks for reading, and until next time… stay WISE!

Posted in bootstrapping, business, business finances, diversity, entrepreneurship, innovation, Leadership, new ventures, opportunities, small business, start-up ventures, success, women in business | Tagged , , , , , , , , , , | Leave a comment

(Mostly) Free Web Tools for Entrepreneurs – Part 2 of 2

Continuing the blog post from the previous week, we will complete our list compiling some of the best web-based tools available to help entrepreneurs and growing businesses that are free/inexpensive to use. This list was originally compiled by Jeff Boss, an entrepreneur, business consultant, and former Navy SEAL.

WomanwithLaptopBright Journey:In this online community, a group of successful entrepreneurs join together to share information to help the next generation of dreamers and doers. Users can ask a question and receive answers through this community, or search by popular topics such as legal, marketing, funding, equity and more.

Cool Text: This web tool is useful for businesses who are looking to create a logo or web graphic for free. This is a great resource for startups who may not have the funds to hire a designer to create a logo. You can also download and use over 1,900 fonts from this site (also available at no charge).

Marketing Grader by Hubspot: Simply go to this site and type in your website’s URL to find out how your website stacks up in terms of metrics such as blogging, SEO, and lead generation. Hubspot also offers many free marketing and SEO resources such as weekly email tips and free e-readers to help you create a full-scale marketing plan for your business.

LucidPress: Create professionally-designed print documents such as magazines or company newsletters by using this web tool. Using a drag-and-drop interface, it is easy to create visually aesthetic reports and content that you can customize and share. Starting with a basic free trial and ranging up to $40/month, users can select monthly pricing structures based on their specific needs.

What low- or no-cost web tools do you find most effective for your business? Have you tried any of the aforementioned resources for your startup?

For more information on this topic, please visit: http://www.entrepreneur.com/article/235287

Thanks for reading, and until next time… stay WISE!

Image credit: iStock Photo

Posted in bootstrapping, business, business finances, Cost, entrepreneurship, innovation, marketing, mobile, mobile app, new ventures, opportunities, small business, start-up ventures, technology, Uncategorized, women in business | Tagged , , , , , , , , | Leave a comment

(Mostly) Free Web Tools for Entrepreneurs – Part 1 of 2

There are so many web-based tools available to help entrepreneurs and growing businesses. Finding the least expensive (or no cost) tools are even more effective for a startup’s bottom line.



Former Navy SEAL Jeff Boss is an entrepreneur and business consultant whose company McChrystalGroup helps organizations become more adaptable through CrossLead, a combat-proven leadership framework. Below, he has compiled some free/inexpensive web tools that can help entrepreneurs with various tasks and projects (and ultimate increase efficiency!)

Newswhip.com:Rather than searching through hundreds and thousands of brand-related Twitter hashtags, use Newswhip to aggregate the high volume of topical discussions and deliver the most popular ones to you. This way, you can start a conversation with the right influencers.

Lucidchart: Use Lucidchart to create visual projects, such as diagrams, mind maps, or flow charts. Get started by using the free trial version and if you like it, you can sign up for monthly packages with low fees and options, ranging from as low as $3.33/month up to $21/month for the premium package.

Google for Entrepreneurs: This site created by Google hosts an online community featuring insider knowledge, such as instruction and advice videos from entrepreneurs and small business owners who have ‘been there, done that’.

CreativeLive: Use this site to listen in on free video content ranging on various topics related to creativity, such as photo and video, art and design, music and audio, craft and maker, to money and life. There is also an option to upgrade to a paid status and gain access to all content, not just the limited selection of free videos.

Skimlinks: For businesses looking for another revenue stream, this can be a useful tool to help your content monetization strategy by turning links and keywords on your site into their equivalent affiliate links. The best part about this resource? Skimlinks works on a revenue share model, meaning that you don’t pay anything to join or use the service; they just take a small cut from the commissions you earn.

What low- or no-cost web tools do you find most effective for your business? Be sure to stay tuned for next week’s blog post which will share even more web-based tools for entrepreneurs!

For more information on this topic, please visit: http://www.entrepreneur.com/article/235287

Thanks for reading, and until next time… stay WISE!

Image credit: iStock Photo

Posted in bootstrapping, business, business finances, Cost, entrepreneurship, Leadership, marketing, networking, new ventures, opportunities, small business, start-up ventures, technology, women in business | Tagged , , , , , , , , | Leave a comment

Hiring Your First Employee

If you’re a startup entrepreneur, at some point you may want to hire an employee to help out. Hiring an employee is a critical step in building your business (should that be the direction you’re heading in). However, it’s important to really plan for your new hire and to take your time in the process. This can help to alleviate stress and help with your company’s cash flow.

7K0A0223Logan Chierotti is an entrepreneur and startup expert who has experience in brand management, SEO and business development. The following are some questions to think about for solo entrepreneurs who are thinking about hiring their first employee.

Ask yourself: Can I still do this myself?

It’s important to determine up front whether you’re capable of doing everything yourself—the sales, the marketing, the customer service, etc. Going it alone can be very stressful and time consuming, but can definitely help to keep the overhead at its lowest during the early stages of your startup. When you reach the point where you can’t do it all, it is probably time to hire someone.

Ask yourself: Do I know what I want out of this employee?

Remember that hiring is like making a purchase—something you do to fill a specific need in your life. Ideally, you would hire someone who has different strengths than you and who would have specific tasks and goals to complete from Day One. If you hire someone simply to ‘help out around the office’ you won’t be getting the most out of this person. Creating specific job descriptions and training manuals will greatly help you to stay organized and make the most out of your new hire.

Are you thinking about hiring an employee? If yes, have you asked yourself the above questions? If you have multiple employees in your firm, what was your criteria for hiring your first employee(s)?

For more information on this topic, please visit: http://www.inc.com/logan-chierotti/are-you-ready-to-make-your-first-hire.html

Thanks for reading, and until next time… stay WISE!

Posted in bootstrapping, business, business finances, Cost, entrepreneurship, hiring, Leadership, new ventures, opportunities, small business, start-up ventures, Uncategorized, women in business | Tagged , , , , , , , , , | Leave a comment

Marketing Yourself as an Intrapreneur: Embracing Qualities of Entrepreneurs is Key

Entrepreneurs and intrapreneurs are not so different. Sure, an entrepreneur may be bootstrapping and working in a solo capacity and an intrapreneur may have the resources of a larger firm. But one thing remains the same for each type of individual: the passion and drive to innovate and take risks. If you have the qualities of an entrepreneur but are waiting for the right idea or the right time, perhaps you’d best be fit for a position as an intrapreneur—using your passion to find opportunities for a company or small business.


Katelyn Oster is a writer and entrepreneur with startup experience in manufacturing, distribution, management, sales and operations. The following are tips on how to market yourself as an intrapreneur (note: entrepreneurs and intrapreneurs alike, take notice!)

Don’t be shy: If you’re a hard worker who has a steadfast drive and you treat your company with respect, you’re an intrapreneur. Taking risks and being innovative are other qualities of intrapreneurs. It’s OK to label yourself as such, but be sure to be confident, not cocky. Prove yourself each and every day!

Be helpful, not pushy: If you see an inefficacy, try to approach it by being helpful, not authoritative or imposing. It’s important to treat others with respect, and the overall goal for an intrapreneur is to support the business owner/leader, not take over command.

Recognize responsibility: As an intrapreneur, you have a great opportunity to make a lasting impact on the company’s success. Showcase your skills and own that you are an asset, not just another number in a long list of employees. Work towards greatness each day. This could include getting involved with company events, sharing social media posts from the company, or talking about your company with friends and family over the dinner table.

Do you qualify as an entrepreneur or an intrapreneur? Do you identify with the qualities discussed above? How do you define Intrapreneurship?

For more information on this topic, please visit: http://www.entrepreneur.com/article/233966

Thanks for reading, and until next time… stay WISE!

Image: iStock Photo

Posted in business, entrepreneurship, innovation, intrapreneur, Leadership, new ventures, opportunities, small business, success, women in business | Tagged , , , , , , , , , , | Leave a comment

Tweet Your Way to the Top at an Event

At events such as conferences and tradeshows, there is never a shortage of people to meet, vendors to visit and sessions to learn from. The amount of information shared/presented can be overwhelming at times! One of the greatest benefits of social media sites like Twitter is the opportunity to easily sift through information. By following conference participants/speakers and using the event hashtag, you can stay in the conversation and find out the really cool things happening on site.


Trace Cohen, serial entrepreneur and president and co-founder of Launch.it, a self-publishing platform for PR professionals, agencies and brands to launch and socialize everything new, shares simple ways to join the conversation on Twitter at an event to help grow your social network.

Keep it relevant: If you’re new to the world of tweeting, start off by introducing yourself and use the hashtag for the event. That way, people will know who you are and what you do. While at the event itself, tweet relevant information that is related to the topic(s) being covered, speakers in attendance or vendors and products showcased on site.

Tweet pictures: If you’re at a tradeshow, walk around the floor and tweet photos of some of the cool products and services that are being showcased. Come across a really interactive/cool booth? It’s worth a tweet!

Share interesting facts: Most speakers have relevant information to share with event attendees, and the purpose of attending is to learn something new. Take a few moments to share that cool factoid with your network by tweeting it out! Get even more exposure by using the event hashtag (and tag the speaker, when possible!)

Retweet: People retweet for many reasons—to share something interesting, to show support/endorsement, and to support an industry. Follow some new companies/individuals and retweet things that you support. You’ll be contributing to the conversation while supporting a fellow industry member or business!

How do you prefer to engage with attendees, speakers and exhibitors? Do you join the conversation through Twitter at events?

For more information on this topic, please visit: https://www.linkedin.com/today/post/article/20140523161558-19235158-14-things-you-can-tweet-about-when-attending-or-exhibiting-at-a-trade-show?trk=hb_ntf_MEGAPHONE_ARTICLE_POST

Thanks for reading, and until next time… stay WISE!

Posted in bootstrapping, business, entrepreneurship, innovation, Leadership, mobile, mobile app, networking, new ventures, opportunities, small business, social media, start-up ventures, technology | Tagged , , , , , , , , , , | 1 Comment