Category Archives: social media

Tweet Your Way to the Top at an Event

At events such as conferences and tradeshows, there is never a shortage of people to meet, vendors to visit and sessions to learn from. The amount of information shared/presented can be overwhelming at times! One of the greatest benefits of … Continue reading

Posted in bootstrapping, business, entrepreneurship, innovation, Leadership, mobile, mobile app, networking, new ventures, opportunities, small business, social media, start-up ventures, technology | Tagged , , , , , , , , , , | 1 Comment

12th Annual WISE Symposium to Feature Expert Women Entrepreneurs as Keynote Speakers

Speakers include Jessica Herrin of Stella & Dot, Melinda Emerson of SmallBizLady, Amy Cosper, editor-in-chief of Entrepreneur Magazine, and Good Morning, Beautiful Business author Judy Wicks; and many more. Women Igniting the Spirit of Entrepreneurship (WISE) is bringing powerhouse entrepreneurial … Continue reading

Posted in bootstrapping, business, business finances, entrepreneurship, innovation, Leadership, marketing, networking, new ventures, opportunities, small business, social media, start-up ventures, technology, women in business | Tagged , , , , , , , , , , , , , , , | Leave a comment

Technology–Based Strategies to Supercharge Your Business

As a business person, you are probably already technology-savvy at some level. However, because technology changes so often, you may not be aware of some new technologies that can help to supercharge your business, regardless of its size. Adopting technology … Continue reading

Posted in innovation, marketing, mobile, new ventures, opportunities, skills, social media, technology, Uncategorized | Tagged , , , , , | Leave a comment

Content Marketing: Providing Content That People Actually (Want to) Read

For most businesses, marketing is a key component to success. Getting noticed by current and potential customers is important to building a brand or business. With all of the technology and social media networks, it’s easy for a business to … Continue reading

Posted in bootstrapping, business, entrepreneurship, innovation, marketing, opportunities, social media, start-up ventures, technology, women in business | Tagged , , , , , , , , , , , , , , | Leave a comment

Lean Startups: Because Bigger Isn’t Always Better

As a start-up, a business doesn’t need to pull out all of the stops—at times, less can be more. The concept of ‘go big or go home’ doesn’t necessarily apply to new ventures. Sometimes, an entrepreneur doesn’t want to go … Continue reading

Posted in bootstrapping, business, business finances, Cost, entrepreneurship, innovation, Leadership, marketing, opportunities, Risks, skills, social media, start-up ventures, technology, women in business | Tagged , , , , , , , , , , , , | Leave a comment

Social Media Rules for Entrepreneurs

A few years ago, the biggest question relating to social media was ‘do I want to be on it?’ Today, the biggest question is ‘how can I make an impact on customers and integrate marketing into my everyday social media … Continue reading

Posted in business, entrepreneurship, innovation, Leadership, marketing, social media, start-up ventures, technology, women in business | Tagged , , , , , , , , , | Leave a comment

Effective Marketing on a Budget

Marketing a brand new business or recently launched startup can get costly. You want potential customers/clients to learn about who you are and what you do/make, but don’t have a lot of capital to invest into extensive promotional materials and … Continue reading

Posted in bootstrapping, business, business finances, entrepreneurship, innovation, Leadership, marketing, opportunities, social media, start-up ventures, technology, women in business | Tagged , , , , , , , , , , , , | Leave a comment