Category Archives: social media

Tweet Your Way to the Top at an Event

At events such as conferences and tradeshows, there is never a shortage of people to meet, vendors to visit and sessions to learn from. The amount of information shared/presented can be overwhelming at times! One of the greatest benefits of … Continue reading

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12th Annual WISE Symposium to Feature Expert Women Entrepreneurs as Keynote Speakers

Speakers include Jessica Herrin of Stella & Dot, Melinda Emerson of SmallBizLady, Amy Cosper, editor-in-chief of Entrepreneur Magazine, and Good Morning, Beautiful Business author Judy Wicks; and many more. Women Igniting the Spirit of Entrepreneurship (WISE) is bringing powerhouse entrepreneurial … Continue reading

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Technology–Based Strategies to Supercharge Your Business

As a business person, you are probably already technology-savvy at some level. However, because technology changes so often, you may not be aware of some new technologies that can help to supercharge your business, regardless of its size. Adopting technology … Continue reading

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Content Marketing: Providing Content That People Actually (Want to) Read

For most businesses, marketing is a key component to success. Getting noticed by current and potential customers is important to building a brand or business. With all of the technology and social media networks, it’s easy for a business to … Continue reading

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Lean Startups: Because Bigger Isn’t Always Better

As a start-up, a business doesn’t need to pull out all of the stops—at times, less can be more. The concept of ‘go big or go home’ doesn’t necessarily apply to new ventures. Sometimes, an entrepreneur doesn’t want to go … Continue reading

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Social Media Rules for Entrepreneurs

A few years ago, the biggest question relating to social media was ‘do I want to be on it?’ Today, the biggest question is ‘how can I make an impact on customers and integrate marketing into my everyday social media … Continue reading

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Effective Marketing on a Budget

Marketing a brand new business or recently launched startup can get costly. You want potential customers/clients to learn about who you are and what you do/make, but don’t have a lot of capital to invest into extensive promotional materials and … Continue reading

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Email Marketing

Email marketing is one of the strongest tools that a business can use to reach, engage and educate current and potential customers. Metrics allow a business owner to see how many views a particular email has, including click-throughs, shares, and more. … Continue reading

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Streamlining Your Social Media Content

Social media is currently the most powerful platform for any business owner to communicate with their clients, suppliers and investors. Every entity involved in your value chain has interest in how the business is performing. Using social media (especially Twitter) … Continue reading

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How Important are Consumers?

In a value chain, consumers play a very important role in driving the sales of a business. They are the ones that directly or indirectly affect the profit margin of the company. Any business should carefully understand the needs of … Continue reading

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