Tag Archives: social media

Tweet Your Way to the Top at an Event

At events such as conferences and tradeshows, there is never a shortage of people to meet, vendors to visit and sessions to learn from. The amount of information shared/presented can be overwhelming at times! One of the greatest benefits of … Continue reading

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Content Marketing: Providing Content That People Actually (Want to) Read

For most businesses, marketing is a key component to success. Getting noticed by current and potential customers is important to building a brand or business. With all of the technology and social media networks, it’s easy for a business to … Continue reading

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Social Media Rules for Entrepreneurs

A few years ago, the biggest question relating to social media was ‘do I want to be on it?’ Today, the biggest question is ‘how can I make an impact on customers and integrate marketing into my everyday social media … Continue reading

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Streamlining Your Social Media Content

Social media is currently the most powerful platform for any business owner to communicate with their clients, suppliers and investors. Every entity involved in your value chain has interest in how the business is performing. Using social media (especially Twitter) … Continue reading

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How Important are Consumers?

In a value chain, consumers play a very important role in driving the sales of a business. They are the ones that directly or indirectly affect the profit margin of the company. Any business should carefully understand the needs of … Continue reading

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How to Measure the Effectiveness of Your Social Media Efforts

Today marks the final post in our series about free tools and platforms that can help your business to grow and gain visibility. Now that we have addressed these various social media platforms and how to effectively use them for … Continue reading

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How to Use LinkedIn for Business

Many of us have a personal LinkedIn account that profiles our professional life and connects us with colleagues, classmates, business contacts and most importantly to people who we may not have met yet but would like to interact with. Solo … Continue reading

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