Tag Archives: marketing

Content Pieces You Can Create in 5 Minutes Or Less

Producing content can be a time-consuming task. When pressed for time, it can be very difficult to commit to posting lengthy content pieces through your social media outlets. Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain … Continue reading

Posted in business, entrepreneurship, marketing, opportunities, start-up ventures, women in business | Tagged , , , , , , , , , , | Leave a comment

6 Signs It’s Time to Take Your Start-up in a New Direction (Part 2)

In the previous blog post, we explored some of the typical reasons that might require you to think of a possible reason for pivot in your business. The second part of this series will help you to understand some more these … Continue reading

Posted in bootstrapping, business, innovation, Leadership, marketing, new ventures, opportunities, skills, start-up ventures, technology | Tagged , , , , , , , , | Leave a comment

Overcoming the Challenges Women Entrepreneurs Face

Women entrepreneurs are the fastest growing segment of the small business community. Although creating businesses at this fast pace, there are some significant road blocks that women business owners have to face that are different than their male counterparts. According … Continue reading

Posted in business, entrepreneurship, Leadership, start-up ventures, women in business | Tagged , , , , , , | Leave a comment

Content Marketing: Providing Content That People Actually (Want to) Read

For most businesses, marketing is a key component to success. Getting noticed by current and potential customers is important to building a brand or business. With all of the technology and social media networks, it’s easy for a business to … Continue reading

Posted in bootstrapping, business, entrepreneurship, innovation, marketing, opportunities, social media, start-up ventures, technology, women in business | Tagged , , , , , , , , , , , , , , | Leave a comment

Effective Marketing on a Budget

Marketing a brand new business or recently launched startup can get costly. You want potential customers/clients to learn about who you are and what you do/make, but don’t have a lot of capital to invest into extensive promotional materials and … Continue reading

Posted in bootstrapping, business, business finances, entrepreneurship, innovation, Leadership, marketing, opportunities, social media, start-up ventures, technology, women in business | Tagged , , , , , , , , , , , , | Leave a comment

The In’s and Out’s of a Viral Marketing Campaign

At some point, we’ve all been subjected to the latest YouTube sensation (think back to ‘David Goes to Dentist’ or ‘The Landlord’) and have maybe even shared a link to these crowd favorites with our friends, family or colleagues. This … Continue reading

Posted in bootstrapping, business, entrepreneurship, innovation, marketing, opportunities, start-up ventures, women in business | Tagged , , , , , , , , , | 1 Comment

Business failure: Lessons learned!

Hello WISE Readers! Today, we will move on to the next step of our Business Failure Series (what an attractive name!) and talk about how to keep going after a business falls apart. Let’s face it: it is sad to … Continue reading

Posted in business, opportunities | Tagged , , | Leave a comment