Tag Archives: business

How Women Help Influence Technology

Lucy Sanders, CEO and co-founder of the National Center for Women and Information Technology, talks about how Microsoft Research uniquely engages women into the technology and innovation planning process. Advertisements

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On the Road Again: Making a Strategy as a Conference Attendee

Most working professionals (entrepreneurs and intrapreneurs, from any industry) attend at least one conference annually. From business owners to teachers to accountants—there is a conference for everyone. Attending a conference can be overwhelming—which breakout session do you choose? Is it … Continue reading

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Lean Startups: Because Bigger Isn’t Always Better

As a start-up, a business doesn’t need to pull out all of the stops—at times, less can be more. The concept of ‘go big or go home’ doesn’t necessarily apply to new ventures. Sometimes, an entrepreneur doesn’t want to go … Continue reading

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Effective Marketing on a Budget

Marketing a brand new business or recently launched startup can get costly. You want potential customers/clients to learn about who you are and what you do/make, but don’t have a lot of capital to invest into extensive promotional materials and … Continue reading

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Weekly To-Do List for Entrepreneurs

The day-to-day life of an entrepreneur is anything but boring—especially in the start-up phase. In many cases, entrepreneurs are doing a little bit of everything—managing the operations, handling the marketing, networking at events, pitching and finalizing sales, keeping the books… … Continue reading

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Entrepreneurs are Leading the Charge

The word ‘entrepreneurship’ has transitioned from business buzzword to continuing trend to now being a part of our everyday culture. Start-up businesses and growing ventures are gaining traction, both in numbers and in visibility. Crowd funding, angel investors, business plan … Continue reading

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What Makes a Great Business Idea?

Every minute of every day, hundreds (possibly thousands) of new business ideas are formed. Perhaps the reason is because a person experienced something negative and wants to make it easier—or perhaps an idea for a brand-new never-before-seen product just came … Continue reading

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