Category Archives: marketing

5 Questions to Ask Before Developing a Mobile App

Mobile is the new digital benchmark and trendsetter for brands across the board. Businesses of all sizes are considering incorporating a mobile app into their strategy. Himanshu Sareen, CEO of Icreon Tech, a global IT consultancy, notes that before diving … Continue reading

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Startup Guide: Before You Quit Your Job, Do This

“Have people build smarter things,” is one of the underlying messages in Andrew Yang’s new book titled Smart People Should Build Things (HarperBusiness, 2014). Yang, the founder of Venture for America, shares his opinion on how our country can rectify … Continue reading

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How to Create a Winning Business Idea – Part 2 of 2

In the previous blog, we summarized ways to create a winning business idea. In this blog, we will overview several ways that author and entrepreneur Alan Hall explains can help you take your idea further through the process of successful … Continue reading

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How to Position Your Startup as a Good Investment

Raising money for a new business is always a challenge. Most people don’t invest enough time or energy to prepare themselves to secure financing, which is why so many owners default to bootstrapping their operations. If you are looking to … Continue reading

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6 Signs It’s Time to Take Your Start-up in a New Direction (Part 2)

In the previous blog post, we explored some of the typical reasons that might require you to think of a possible reason for pivot in your business. The second part of this series will help you to understand some more these … Continue reading

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6 Signs It’s Time to Take Your Start-up in a New Direction

Few startups start with ideas that turn into major successes right from the beginning. For most startups, at some point your company will need to change its course of action and correct its original idea, pitch, product or execution. There … Continue reading

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Why Do Some Startups Fail?

It’s a common phrase that failure is part of life—especially when it comes to new businesses. According to serial entrepreneur and venture capitalist David Skok from Matrix Partners, there are many reasons why startups fail. Knowing a bit more about … Continue reading

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