Monthly Archives: January 2012

You want business innovation? You may have to hire innovators.

As a business owner, when hiring a new team member, it often makes sense to go for the candidate who shows the best fit with the company and its employees. Indeed, skills may always be learned and polished, when personality … Continue reading

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SOPA and PIPA: Liberation from piracy, or death knell for small businesses?

You heard about them. (If you hadn’t, now you have). They are causing an uproar. People are protesting. On January 20th, Google sported a black banner, and Wikipedia even shut down. So, what is all the fuss about, and how … Continue reading

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Identifying the Best Form of Direct Communication

In today’s business world, there are many ways to communicate with customers or clients… through e-mail, using any number of social media platforms, advertising, and of course the old stand-by: the telephone! In an article posted by Inc.com Hollis Thomases, … Continue reading

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Decision Making 101: Outsourcing or Not?

In the current economic landscape, outsourcing sure seems to be trending!  Indeed, businesses often rely on third parties (in the United States or abroad) to provide them with items they cannot, do not want to or cannot afford to produce … Continue reading

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Land a spot in a national media publication!

Small businesses tend to be just that: small, with limited manpower and lots of things to do. The shortage of people often leads to nobody really being responsible for Public Relations. Media outreach is therefore often assigned a place of … Continue reading

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